Posted by Dr-Pete
For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:
This naturally begs the question - how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we've got 9 more characters to work with?
Not so fast, my friend…
This is where things get messy. It'd be great if we could just count the characters and be done with it, but things are never quite that easy. We've got three complications to consider:
(1) Character widths vary
Google uses the Arial font for result titles, and Arial is proportional. In other words, different characters occupy different amounts of space. A lower- case 'l' is going to occupy much less space than an upper-case 'W'. The total width is measured in pixels, not characters, and the maximum amount you can fit in that space depends on what you're trying to say.
In our 10,000-keyword tracking set, the title below is the longest cut or uncut display title we measured, clocking in at 77 characters:
This title has 14 i's and lowercase l's, 10 lowercase t's, and 3 narrow punctuation marks, creating a character count bonanza. To count this title and say that yours can be 77 characters would be dangerously misleading.
(2) Titles break at whole words
Prior to this change, Google was breaking words at whatever point the cut-off happened. Now, they seem to be breaking titles at whole words. If the cut happens in the middle of a long word, the remaining length might be considerably shorter. For example, here's a word that's just not going to fit into your display title twice, and so the cut comes well short of the full width:
(3) Google is appending brands
In some cases, Google is cutting off titles and then appending the brand to the end. Unfortunately, this auto-appended brand text still occupies space and counts against your total allowance. This was the shortest truncated display title in our data set, measuring only 34 characters pre-cut:
The brand text "- The Homestead" was appended by Google and is not part of the sites
tag. The next word in the title was "Accommodations", so the combination of the brand add-on and long word made for a very truncated title.<br />
</p><h2>Data from 10,000 searches<br />
</h2><p>Examples can be misleading, so we wanted to take a deeper dive. We pulled all of the page-1 display titles from the 10,000-keyword MozCast tracking set, which ends up being just shy of 90,000 titles. Uncut titles don't tell us much, since they can be very short in some cases. So, let's focus on the titles that got cut. Here are the character lengths (not counting " ...") of the cut titles:<br />
</p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5745bd07227b20.05940476.png" rel="border: 0" style="border: 0"><br />
</p><p>We've got a fairly normal distribution (skewed a little to the left) with both a mean and median right around 63. So, is 63 our magic number? Not quite. Roughly half the cut titles in our data set had less than 63 characters, so that's still a fairly risky length.<br />
</p><p>The trick is to pick a number where we feel fairly confident that the title won't be cut off, on average (a guaranteed safe zone for all titles would be far too restrictive). Here are a few select percentages of truncated titles that were above a certain character length:<br />
</p><ul><br />
<li>55% of cut titles >= 63 (+2) characters</li><br />
<li><strong>91% of cut titles >= 57 (+2)</strong><strong> characters</strong></li><br />
<li>95% of cut titles >= 55 (+2) characters</li><br />
<li>99% of cut titles >= 48 (+2) characters</li><br />
</ul><p>In research, we might stick to a 95% or 99% confidence level (note: this isn't technically a confidence interval, but the rationale is similar), but I think 90% confidence is a decent practical level. If we factor in the " ...", that gives us about +2 characters. So, my recommendation is to keep your titles under 60 characters (57+2 = 59).<br />
</p><p>Keep in mind, of course, that cut-offs aren't always bad. A well placed "..." might actually increase click-through rates on some titles. A fortuitous cut-off could create suspense, if you trust your fortunes to Google:<br />
</p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5745cbabc43513.48295070.png" rel="border: 0" vspace="10" style="border: 0"><br />
</p><p>Now that titles are cut at whole words, we also don't have to worry about text getting cut off at confusing or unfortunate spots. Take, for example, the dangerous predicament of The International Association of Assemblages of Assassin Assets:<br />
</p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5745c38fa33539.24952715.png" rel="border: 0" vspace="10" style="border: 0"><br />
</p><p>Prior to the redesign, their titles were a minefield. Yes, that contributed nothing to this post, but once I had started down that road, it was already too late.<br />
</p><h2>So, that's it then, right?<br />
</h2><p>Well, no. As Google evolves and adapts to a wider range of devices, we can expect them to continue to adjust and test display titles. In fact, they're currently test a new, card-style format for desktop SERPs where each result is boxed and looks like this:<br><br />
</p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5745c582c5e954.69810663.png" rel="border: 0" vspace="10" style="border: 0"><br />
</p><p>We're not even entirely sure that the current change is permanent. The narrower format is still appearing for some people under some conditions. If this design sticks, then I'm comfortable saying that keeping your title length under 60 characters will prevent the majority of cut-offs.<br />
</p><p><em>Note: People have been asking when we'll update our title tag tool. We're waiting to make sure that this design change is permanent, but will try to provide an update ASAP. Updates and a link to that tool will appear in this post when we make a final decision.</em><br />
</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/title-tag-length-guidelines-2016-edition.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/title-tag-length-guidelines-2016-edition.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-31T15:10:00-07:00'>3:10 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/title-tag-length-guidelines-2016-edition.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=8939640002910210464&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=8939640002910210464&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=8939640002910210464&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=8939640002910210464&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=8939640002910210464&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=8939640002910210464&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/internal-linking-1.png' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='5999094680960250372' itemprop='postId'/>
<a name='5999094680960250372'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/does-google-look-at-anchor-text-in.html'>Does Google look at anchor text in internal links?</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-5999094680960250372' itemprop='description articleBody'>
<p><strong>Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. </strong></p><br />
<p>It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.</p><br />
<p>It's something I place great importance on as an editor, as it's one part of SEO that I can control, and I've seen the benefits for sites I've worked on.</p><br />
<h3>Internal linking: examples</h3><br />
<p>Let's take an example from Search Engine Watch. I wrote this article on <a href="https://searchenginewatch.com/sew/how-to/2428041/internal-linking-for-seo-examples-and-best-practices">internal linking</a>, with examples and tips, back in September 2015.</p><br />
<p>I've since linked to it using that exact anchor text (and variations on it) on at least 10 occasions. Essentially, I'm telling Google that this is the page I want Search Engine Watch to rank for that term.</p><br />
<p>As we can see, it's worked well. Third on Google, and first for related terms (internal linking best practice for example).</p><br />
<p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/internal-linking-1.png" rel="attachment wp-att-60636"><img alt="Internal linking SE" class="alignnone size-full wp-image-60636" height="562" sizes="(max-width: 615px) 100vw, 615px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/internal-linking-1.png" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/internal-linking-1-300x274.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/internal-linking-1.png 615w" width="615" /></a></p><br />
<p>Then there's Mail Online. The most visited English language newspaper on the web had a relatively haphazard approach to internal linking until recently.</p><br />
<p>For common, high traffic terms (world leader's names, celebrities etc) would be used regularly in articles.</p><br />
<p>The result was that each article would end up competing against previous articles for the same keyword or phrase.</p><br />
<p>The chart below shows its rankings for 'David Cameron' over a six month period. 80 different URLs were returned from the Mail for that search, but it didn't rank consisitently for the term.</p><br />
<p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448.png" rel="attachment wp-att-60645"><img alt="1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448" class="alignnone size-full wp-image-60645" height="546" sizes="(max-width: 615px) 100vw, 615px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448.png" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448-300x266.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448.png 615w" width="615" /></a></p><br />
<p>The answer was a consistent internal linking and hub page strategy. <a href="https://searchenginewatch.com/2016/01/26/how-hub-pages-and-internal-links-are-paying-off-for-mail-online/">Mail Online created hub pages for common terms</a> and consistently linked to them.</p><br />
<p>The result is a more consistent ranking from November 2015 onwards, when the changes were implemented.</p><br />
<p>There have been some fluctuations, perhaps due to inconsistent implementation of the linking strategy, but the page is performing much more effectively. As a result, the site will pick up more traffic for that term. Applied across the whole site, this can make a big difference.</p><br />
<p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/nov-2015.png" rel="attachment wp-att-60650"><img alt="nov 2015" class="alignnone size-full wp-image-60650" height="433" sizes="(max-width: 615px) 100vw, 615px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/nov-2015.png" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/nov-2015-300x211.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/nov-2015.png 615w" width="615" /></a></p><br />
<h3>Does Google count anchor text in internal links?</h3><br />
<p>This is the question <a href="http://www.hobo-web.co.uk/does-google-count-anchor-text-in-internal-links/">Shaun Anderson from Hobo Web</a> sought to answer recently.</p><br />
<p>In the examples above, the pages targeted with internal links all contain the keywords used in the anchor text. So, Google could be using the content of the page, and the fact that several pages link to it to decide on the ranking.</p><br />
<p>In other words, this doesn't prove that Google is taking note of the anchor text when choosing to rank a particular page.</p><br />
<p>So, Shaun set up a test. He added an internal link to one page on his site using the target keyword as anchor text.</p><br />
<p>It's important to note that the target page did not contain the keyword used, so the only signal that it was relevant to said keyword was the anchor text on the link.</p><br />
<p>As we can see from the chart, a number of days after the test was implemented, the page ranked for the target term. When it was removed, the page dropped again.</p><br />
<p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot.png" rel="attachment wp-att-60659"><img alt="hobo web screenshot" class="alignnone size-full wp-image-60659" height="395" sizes="(max-width: 1677px) 100vw, 1677px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot.png" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot-300x71.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot-768x181.png 768w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot-1024x241.png 1024w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/hobo-web-screenshot.png 1677w" width="1677" /></a></p><br />
<p>As that page had no other relevance to the term other than the link, the anchor text appears to be the only reason for the page's ranking.</p><br />
<p>It's worth reading <a href="http://www.hobo-web.co.uk/does-google-count-anchor-text-in-internal-links/">Shaun's blog post</a> for more detail, and for further variations on the test, but the indications are that the answer to the question in the headline here is yes.</p><br />
<p>It would be good to see other tests to back up this with more evidence. In fact, I'll see if I can devise one on this site along similar lines.</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/does-google-look-at-anchor-text-in.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/does-google-look-at-anchor-text-in.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-31T15:09:00-07:00'>3:09 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/does-google-look-at-anchor-text-in.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=5999094680960250372&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5999094680960250372&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5999094680960250372&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5999094680960250372&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5999094680960250372&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5999094680960250372&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
</div></div>
<div class="date-outer">
<h2 class='date-header'><span>Monday, May 30, 2016</span></h2>
<div class="date-posts">
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='http://d1avok0lzls2w.cloudfront.net/uploads/blog/57495b89ed10a2.95429753.png' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='603932993722555213' itemprop='postId'/>
<a name='603932993722555213'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/will-intelligent-personal-assistants.html'>Will Intelligent Personal Assistants Replace Websites?</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-603932993722555213' itemprop='description articleBody'>
<p>Posted by <a href=\"https://moz.com/community/users/15825\">Tom-Anthony</a></p><p class="text-light-gray">[Estimated read time: 8 minutes]<br />
</p> <br />
<p>Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact -<strong> if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't need a website in the early 2000s.</strong><br />
</p><br />
<h2>Your website is an API to your business</h2><br />
<p>If we look to pre/early Internet, then the primary interface to most businesses was the humble phone. Over the phone you could speak to a business and find out what they had in stock, when they'd be open, whether they had space for your reservation, etc., and then you could go on to order products, ask for directions, or place reservations. The phone was an interface to your business, and your phone line and receptionist were your "API" - the way people interacted with your business.<br />
</p><br />
<p><img rel="border: none" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57495b89ed10a2.95429753.png" style="border: none"><br />
</p><br />
<p>As the Internet matured and the web gained more traction, it increasingly became the case that your website empowered users to do lots of those same things that they previously did via the phone. They could get information and give you money, and your website became the new "API" for your business, allowing users to interact with it. Notice this didn't necessitate the death of the phone, but lots of the requests that previously came via phone now came via the web, and there was also a reduction in friction for people wanting to interact with your business (they didn't have to wait for the phone line to be free, or speak to an actual human!).<br />
</p><br />
<p>Since then, the web has improved as technologies and availability have improved, but fundamentally the concept has stayed the same. Until now.<br />
</p><br />
<h2>The 5 tech giants have all built an intelligent personal assistant</h2><br />
<p><img alt="The 5 tech giants have all built an Intelligent Personal Assistant" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57489002614175.19168901.jpg"><br />
</p><br />
<p>Intelligent Personal Assistants apps such as Google Now, Siri, Cortana, and Facebook M - as well as the newer appliances such as Amazon Echo, the new Google Home, and the rumored Apple Siri hardware - are going to have a profound effect on the way people search, the types of search they do, and the way they consume and act upon the results of those searches.<br />
</p><br />
<p>New entries, such as Hound and Viv, show that intelligent personal assistants are growing beyond just something phone makers are adding as a feature, and are becoming a core focus.<br />
</p><br />
<p>In the last couple of years we've discussed a variety of new technologies and their impact on search; a number of these are all feeding into the rise of these personal assistants.<br><br />
</p><br />
<h2>Trend 1: More complex searches</h2><br />
<p>The days of searches just being a keyword are long since over. The great improvements of natural language processing, driven by improvements in machine learning, have meant that conversational search has become a thing and we have seen Hummingbird and RankBrain becoming building blocks of how Google understands and handles queries.<br />
</p><br />
<p>Furthermore, implicit signals have also seen the rise of anticipatory queries with Google Now leading the way in delivering you search results based off of your context without you needing to ask.<br />
</p><br />
<p>Contributing technologies & trends:<br />
</p><br />
<ul><br />
<li>Implicit Signals</li><br />
<li>Natural Language</li><br />
<li>Conversational Search</li><br />
<li>Hummingbird & RankBrain</li><br />
</ul><br />
<p>Watch <a href="https://vimeo.com/149138397" target="_blank">this video</a> of Will Critchlow speak about these trends to hear more.<br />
</p><br />
<h2>Trend 2: More complex results</h2><br />
<p>Search results have moved on from 10 blue links to include the Knowledge Graph, with entities and direct answers being a familiar part of any search result. This has also meant that, since the original Siri, we've seen a search interface that doesn't even do a web search for many queries but instead gives data-driven answers right there in the app. The earliest examples were queries for things like weather, which would turn up a <a href="https://blog.intercom.io/the-end-of-apps-as-we-know-them/" target="_blank">card</a> right there in the app.<br />
</p><br />
<p>Finally, the rise of conversational search has made possible complex <a href="https://moz.com/blog/compound-search-queries-data-driven-search" target="_blank">compound queries</a>, where queries can be revised and extended to allow the sorting, filtering, and refining of searches in a back and forth fashion. This phase of searching used to be something you did by reviewing the search results manually and sifting through them, but now search engines <em>understand</em> (rather than just <em>index</em>) the content they discover and can do this step for you.<br />
</p><br />
<p>Contributing technologies & trends:<br><br />
</p><br />
<ul><br />
<li>Entities / Direct Answers</li><br />
<li>Faceted search</li><br />
<li>Data driven answers</li><br />
</ul><br />
<p>You may like Distilled's <a href="https://www.distilled.net/searchscape/" target="_blank">Searchscape</a> which has information and videos on these various trends.<br />
</p><br />
<h2>Trend 3: Bots, conversational UI, and on-demand UIs</h2><br />
<p><img rel="float: right; border-width: 0 !important; width: 250px;" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5748b6510bed21.20307984.jpg" style="float: right; border-width: 0 !important; width: 250px;"><br />
</p>More recently, with the increased interest in bots (especially since <a href="http://newsroom.fb.com/news/2016/04/messenger-platform-at-f8/" target="_blank">Facebook's F8 announcement</a>), we can see a rise in the number of companies investing in various forms of conversational UI (see <a href="http://ben-evans.com/benedictevans/2016/3/30/chat-bots-conversation-and-ai-as-an-interface" target="_blank">this article</a> and <a href="http://dangrover.com/blog/2016/04/20/bots-wont-replace-apps.html" target="_blank">this one</a>).<br />
<p><br>Bots and conversational UI provide a new interface which lends itself to all of the benefits provided by natural language processing and ways of presenting data-driven answers.<br />
</p><br />
<p>Note that a conversational UI isn't limited to purely a spoken or natural language interface, but can also provide an "on demand" UI for certain situations (see this example screenshot from Facebook, or the Siri/Fandango cinema ticket example below).<br />
</p><br />
<p>Contributing technologies & trends:<br><br />
</p><br />
<ul><br />
<li>Conversational UI</li><br />
<li>Bots</li><br />
<li>On-demand UIs within the IPA interface</li><br />
</ul><br />
<h2>Trend 4: 3rd-party integration</h2><br />
<p>Going back to the first versions of Siri or Google Now, there were no options for 3rd-party developers to integrate. They could only do a limited set of actions based on what Apple or Google had explicitly programmed in.<br />
</p><br />
<p>However, over time, the platforms have opened up more and more, such that apps can now provide functionality within the intelligent personal assistant on the same app.<br />
</p><br />
<p>Google Now, Amazon Echo, Cortana, and Siri (not quite - but <a href="http://arstechnica.co.uk/gadgets/2016/05/apple-siri-open-sdk-echo-competitor/" target="_blank">rumored to be coming in June</a>) all provide SDKs (software development kits), allowing 3rd-party developers to integrate into these platforms.<br />
</p><br />
<p><em>This is an opportunity for all of us integrate directly into the next generation search interface.</em><br />
</p><br />
<h2>What's the impact of all this?</h2><br />
<h3>More searches as friction reduces</h3><br />
<p>Google published an (under-reported) <a href="http://dl.acm.org/citation.cfm?id=2685309" target="_blank">paper</a> on some of the research and work that went into Google Now, which when combined with their <a href="https://backchannel.com/googles-secret-study-to-find-out-our-needs-eba8700263bf#.sqp3ksgmv" target="_blank">daily information needs study</a> indicates how hard they're trying to encourage and enable users to do searches that previously have not been possible.<br />
</p><br />
<p>The ability of intelligent personal assistants to fulfil more complex search queries (and of "always listening" search appliances like Amazon Echo and Google Home) to remove the friction of doing searches that were previously "too much work" means we'll see a rise in search queries that simply wouldn't have happened previously. So rather than cannibalizing web-based searches that came before, a large segment of the queries to IPAs will be wholly new types of searches.<br />
</p><br />
<h3>Web rankings get bypassed, go straight to the top</h3><br />
<p>As more and more <a href="https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better" target="_blank">people search via personal assistants</a>, and with personal assistants trying to deliver answers directly in their interface, we'll see an increasing number of searches that completely <em>bypass web search rankings</em>. As 3rd-party integration becomes more widespread, there will be an increasing number of dynamic queries that personal assistants can handle directly (e.g. "where can I buy The Martian?," "flights to Berlin," or "order a pepperoni pizza").<br />
</p><br />
<p>This is a massive opportunity - it does not matter how many links and how much great content your competitor has to help them in "classical SEO" if you've integrated straight into the search interface and no web search is ever shown to the user. You can be the <em>only search result shown</em>.<br />
</p><br />
<h3>The classic funnel gets compressed; checking out via IPAs</h3><br />
<p>This part is probably the most exciting, from my perspective, and I believe is the most important from the impact it'll have on users and businesses. People have modeled "the funnel" in a variety of different ways over time, but one common way to look at it is:<br />
</p><br />
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5748b4a63cbfd2.37036248.jpg"><br />
</p><br />
<p>The search is separate to the browsing/checkout process, and that checkout process happens via a website. Apps have had some impact on this classic picture, but so far it hasn't been a big part.<br />
</p><br />
<p>However, conversational search/UI combined with the ability for developers to integrate directly into IPAs opens up a huge opportunity to merge the interfaces for the search step and the steps previously fulfilled by the website (browsing and checking out). There are already examples of the funnel being compressed:<br />
</p><br />
<p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57489a0919a658.89477491.jpg"><br />
</p><br />
<p>In this example, using Siri, you can see I was able to search for movies playing nearby, pick a particular movie and cinema, then pick a particular showing and, finally, I can click to buy, which takes me to the Fandango app. I am most of the way through the checkout process before I leave the intelligent personal assistant app interface. <em>How long until I can do that final step and actually check out inside the personal assistant?</em><br />
</p><br />
<p>Integrating with intelligent personal assistant apps currently normally happens via the app model (i.e. you build an app that provides some functionality to the assistant), but how long until we see the possibility to integrate without needing to build an app yourself - the intelligent personal assistant will provide the framework and primary interface.<br />
</p><br />
<h2>Summary</h2><br />
<p>Intelligent Personal Assistants bring together all the recent developments in search technology, and as integration options improve, we will see an increasing number of queries/transactions go end-to-end <strong>entirely inside the personal assistant itself.</strong><br />
</p><br />
<p>People will conduct searches, review data, and make purchases entirely inside that one interface, completely bypassing web search (already happening) and even checking out inside the personal assistant (within the next 12 months) and thus bypassing websites.<br />
</p><br />
<p>IPAs represent an absolutely massive opportunity, and it would be easy to underestimate the impact they will have (in the same way many people underestimated mobile initially). <strong>If you've been on the fence about building an app, you should re-evaluate that decision, with a focus on apps being the way they can integrate into intelligent personal assistants.<br />
</strong><br />
</p><br />
<p>What do you think? I'd love to have a discussion in the comments about how everyone thinks this will play out and how it might change the landscape of search.<br />
</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/will-intelligent-personal-assistants.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/will-intelligent-personal-assistants.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-30T15:06:00-07:00'>3:06 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/will-intelligent-personal-assistants.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=603932993722555213&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=603932993722555213&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=603932993722555213&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=603932993722555213&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=603932993722555213&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=603932993722555213&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
</div></div>
<div class="date-outer">
<h2 class='date-header'><span>Friday, May 27, 2016</span></h2>
<div class="date-posts">
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='http://d1avok0lzls2w.cloudfront.net/uploads/blog/574755033d5529.68500438.jpg' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='4866748238300736605' itemprop='postId'/>
<a name='4866748238300736605'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/how-to-research-path-to-customer.html'>How to Research the Path to Customer Purchase - Whiteboard Friday</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-4866748238300736605' itemprop='description articleBody'>
<p>Posted by <a href=\"https://moz.com/community/users/63\">randfish</a></p><p>Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.</p><p class="wistia_responsive_padding" style="padding:5.25% 0 28px 0;position:relative;"><br />
<iframe src="http://fast.wistia.net/embed/iframe/0hwck6u24d?seo=false&videoFoam=true" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%"><br />
</iframe><br />
</p><script src="http://fast.wistia.net/assets/external/E-v1.js" async=""></script><p><a href="http://i.imgur.com/E552WLZ.jpg" target="_blank" class="hoverZoomLink"><img alt="How to Research the Path to Customer Purchase Whiteboard" rel="box-shadow: 0 0 10px 0 #999; border-radius: 20px;" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574755033d5529.68500438.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></a><br />
</p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high resolution version in a new tab!<br><br />
</p><h2>Video Transcription</h2><p>Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the path to customer purchase and how to research that path. The reason this is so critical is because we have to understand a few things like our content and conversion strategy around where do we need to be, what content we need to create, how to position ourselves, our product, our brand, and how to convert people. We can't know this stuff until we truly understand the buying process. <br><br>We've done a lot of Whiteboard Fridays that involve very, very tactically specific items in one of the steps in these, like: how to understand the awareness funnel and how to build your social media audience; or how to get into the consideration process and understand how you compare against your competition; or how to convert people at the very end of the buying cycle on a landing page.<br />
</p><p><img rel="box-shadow: 0 0 10px 0 #999; border-radius: 20px;" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57475d789e0698.41654160.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><br />
</p><p>But I want to take a step back because, as I've talked to a lot of you out there and heard comments from you, I think that this bigger picture of, "How do I understand this research process," is something we need to address. <br><br />
</p><h2>Buyers: Who are they?</h2><p>So let's start with: How do we understand who our buyers actually are, and what's the research process we can use for that? My general sense is that we need to start with <strong>interviews with a few people</strong>, with <strong>salespeople </strong>if you're working with a team that has sales, with <strong>customer service</strong>, especially if you're working with a team that has customer service folks who talk to lots of their audience, and potentially with your <strong>target demographic</strong> and psychographic audience. Demographic audience would be like: Where are they, what gender are they, and what age group are they? Psychographics would be things around their interest levels in certain things and what they consume and how they behave, all of that type of stuff.<br />
</p><p>For example, let's say we're going to go target Scotch whisky drinkers. Now, I am personally among that set of Scotch whisky drinkers. I'm big fan of a number of scotches, as are many Mozzers. In fact, I have a bottle of Ardbeg - I think it's the Uigeadail - in my office here at Moz.<br />
</p><p>So I might go, "Well, let's see. Let's talk to the people who sell whisky at stores. Let's talk to the people who sell it online. Let's talk to the customer service folks. Let's do interviews with people who are likely Scotch buyers, which are both male and female, perhaps slightly more demographically skewed male, tend to be in a slightly wealthier, maybe middle income and up income bracket, tend to be people who live in cities more than people who live in urban and rural areas, tend to also have interests around things like fashion and maybe automobiles and maybe beer and other forms of alcohol." So we can figure out all that stuff and then we can do those interviews.<br />
</p><h2>What we're trying to get to is a customer profile or several customer profiles.<br />
</h2><p>A lot of folks call this a "customer persona," and they'll name the persona. I think that's a fine approach, but you can have a more abstract customer profile as well.<br />
</p><p>Then once you have that, you can <a href="https://moz.com/blog/facebook-insights-create-audience-personas-budget" target="_blank">use a tool like Facebook</a>, through their advertising audience system, to <strong>research the quantity of people who have the particular attributes or affiliations that you're seeking out</strong>. From there, you can expand again by using Facebook and Twitter. You could use <a href="https://moz.com/followerwonk/" target="_blank">Followerwonk</a>, for example in Twitter specifically, to figure out: What are these people following? Who are their <strong>influencers</strong>? What are the <strong>brands </strong>they pay attention to? What are the <strong>media outlets</strong>? What are the individuals? What are the <strong>blogs </strong>or content creators that they follow?<br />
</p><p>You can also do this with a few other tools. For example, if you're searching out just content in general, you might use Google Search. You could do this on Instagram or Pinterest or LinkedIn for additional networks.<br />
</p><p>There's a very cool tool called <a href="https://www.fullcontact.com/" target="_blank">FullContact</a>, which has an API that essentially let's you plug in let's say you have a set of email addresses from your interview process. You can plug that into FullContact and you can see the profiles that all of those email addresses have across all these social networks. <br><br>Now I can start to do this type of work, and I can go plug things into Followerwonk. I can go plug them into Facebook, and I can actually see specifically who those groups follow. Now I can start to build a true idea of who these people are and who they follow.<br />
</p><h2>What needs do they have?</h2><p>Now that I've researched that, I need to know what needs those folks actually have. I understand my audience at least a little bit, but now I need to understand what they want. Again, I <strong>go back to that interview process</strong>. It's very, very powerful. It is time-intensive. It will not be a time-saving activity. Interviews take a long time and a lot of effort and require a tremendous amount of resources, but you also get deep, deep empathy and understanding from an interview process.<br />
</p><p><strong>Surveys are another good way to go</strong>, but you get much less deep information from them. You can however get good broad information, and I've really enjoyed those. If you don't already have an audience, you can start with something like <a href="https://www.surveymonkey.com/mp/audience/" target="_blank">SurveyMonkey Audience</a> or <a href="https://www.google.com/insights/consumersurveys/home" target="_blank">Google Surveys</a>, which let you target a broad group, and both of those are reasonable if you're targeting the right sorts of broad enough demographics or psychographics.<br />
</p><p>The other thing I want to do here is some <strong>awareness stage keyword research</strong>. I want to understand that this awareness phase. As people are just understanding they have a problem, what do they search for? Keyword research on this can start from the highest level.<br />
</p><p>So if I'm targeting Scotch, I might search for just Scotch by itself. If I plug that into a tool like <a href="https://moz.com/products/pro/keyword-explorer" target="_blank">Keyword Explorer</a> or <a href="https://adwords.google.com/KeywordPlanner" target="_blank">Keyword Planner</a> or <a href="http://keywordtool.io/" target="_blank">KeywordTool.io</a>, I can see suggestions like, "What's the best Scotch under $50?" When I see that, I start to gain an understanding of, "Oh, wait a minute. People are looking for quality. They also care about price." Then I might see other things like, "Gosh, a lot of people search for 'Islay versus Speyside.' Oh, that's interesting. They want to know which regions are different." Or they search for "Japanese whisky versus Scotch whisky." Aha, another interesting point at the awareness stage.<br />
</p><p>From there, I can <strong>determine the search terms that are getting used at awareness stage</strong>. I can go to consideration. I can go to comparison. I can go to conversion points. That really helps me <strong>understand the journey that searchers are taking</strong> down this path.<br />
</p><p>It's not just search, though. Any time I have a search term or phase, I want to go plug that into places like Facebook. I want to plug it into something like Twitter search. I want to understand the influencers on the networks that I know my audience is in. That could be Instagram. It could be Pinterest. It could be LinkedIn. It could be any variety of networks. It could be Google News, maybe, if I'm seeing that they pay attention to a lot of media.<br />
</p><h3>Then once I have these search terms and awareness through the funnel, now I've got to understand: How do they get to that conversation point?</h3><p>Once I get there, what I'm really seeking out is: <strong>What are the reasons people bought?</strong> What are the things they considered? <strong>What are the objections that kept some of them from buying?</strong><br />
</p><h2>Creating a content & conversion strategy.</h2><p><img rel="box-shadow: 0 0 10px 0 #999; border-radius: 20px;" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574763de199758.01863810.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><br />
</p><p>If I have this, what I essentially have now is the who and the what they're seeking out at each phase of this journey. That's an incredibly powerful thing that I can then go apply to...<br />
</p><h2>Where do I need to be?</h2><p>"Where do I need to be" means things like: What keywords do I need to target? What social platforms do I need to be on? Where do I need to be in media? Who do I need to influence who's influencing my audience?<br />
</p><h2>It tells me what content I need to create.</h2><p>I know what articles or videos or visuals or podcasts or data my audience is interested in and what helps compel them further and further down that funnel.<br />
</p><h2>It tells me a little bit about how to position myself in terms of things like style and UI/UX.</h2><p>It also tells me about benefits versus features and some of the prototypical users. Who are the prototypical users? Who should I showcase? What kinds of testimonials are going to be valuable because people say, "Ah, this person, who is like me, liked this product and uses it. Therefore it must be a good product for me."<br />
</p><h2>Lastly, it tells me about how we can convert our target audience.</h2><p>Then it also tells us lastly, finally, through those objections and the reasons people bought, the landing page content, the testimonials to feature and what should be in those. It tells me about the conversion path and how I should expect people to flow through that: whether they have to come back many times or they make the purchase right away. Who they're going to compare me against in terms of competitors. And finally the purchase dynamics: How do I want to sell? Do I need a refund policy? Do I need to have things like free shipping? Should this be on a subscription basis? Should I have a high upfront payment or a low upfront payment with ballooning costs over time, and all that type of stuff?<br />
</p><p>This research process is not super simple. I certainly haven't dived deep on every one of these aspects. But you can use this as a fundamental architecture to shape how you answer these questions in all of the web marketing channels you might pursue. Before you go pursue any one given channel, you might want to try and identify some of the holes you have in this.<br><br>If you have questions about how to do this, go through and do this research first. You'll have far better results at the end.<br />
</p><p>All right, everyone. Thanks for watching. We'll see you again next week for another edition of Whiteboard Friday. Take care.</p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a><br><br />
</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/how-to-research-path-to-customer.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/how-to-research-path-to-customer.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-27T15:06:00-07:00'>3:06 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/how-to-research-path-to-customer.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=4866748238300736605&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4866748238300736605&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4866748238300736605&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4866748238300736605&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4866748238300736605&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4866748238300736605&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='https://www.clickz.com/wp-content/uploads/sites/2/2016/05/Google_Display-ads-for-a-mobile-first-world_600.jpg' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='4417994038954654736' itemprop='postId'/>
<a name='4417994038954654736'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/five-most-interesting-search-marketing.html'>Five most interesting search marketing news stories of the week</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-4417994038954654736' itemprop='description articleBody'>
<p><strong>Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.</strong></p><br />
<p>This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats.</p><br />
<h2>Google AdWords launches new features for mobile ads and maps</h2><br />
<p>As Sophie Loras <a href="https://searchenginewatch.com/2016/05/24/google-adwords-launches-new-features-for-mobile-ads-and-maps/">reported last week</a>, Google has “introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.”</p><br />
<p>These include:</p><br />
<p><strong>Expanded text ads for a mobile</strong></p><br />
<p>Headlines in AdWords will increase from one 25-character header, to two 30-character headers, giving advertisers more room to explain their products and services.</p><br />
<p>The description line will also increase from two 35-character description lines to one 80-character description line.</p><br />
<p><strong>Responsive display ads</strong></p><br />
<p>These are designed to help advertisers with the many different content shapes and sizes across the more than two million publisher sites and apps on the Google Display Network (GDN).</p><br />
<p><img alt="" class="alignnone" height="392" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/05/Google_Display-ads-for-a-mobile-first-world_600.jpg" width="600" /></p><br />
<p><strong>Bid adjustments for device types</strong></p><br />
<p>AdWords will soon allow advertisers to set individual bid adjustments<em> for each</em> device type (mobile, desktop and tablet).</p><br />
<p><strong>Connect online and offline with mobile</strong></p><br />
<p>Google is introducing new local search ads across Google.com and Google Maps to reach consumers as they search for physical business locations.</p><br />
<p><strong>New ad formats on Google Maps</strong></p><br />
<p>To make it easier for users to find businesses around them Google Maps will offer promoted pins as well the ability to include details for one off special offers or sales.</p><br />
<h2>You can now tie-up all your web properties together in Search Console</h2><br />
<p>As I reported a few days ago, you can now track the <a href="https://searchenginewatch.com/2016/05/24/tie-your-web-and-mobile-properties-together-in-search-console-plus-three-more-recent-changes-2/">combined search visibility of all your managed web properties</a>.</p><br />
<p>So all the separate platforms you operate for one single brand – websites, mobile sites, apps – you'll be able to treat as a single entity. You can even add HTTP or HTTPS versions of the same site and combine multiple apps.</p><br />
<p>The aggregated data from your properties will be found in the Search Analytics of <a href="https://searchenginewatch.com/2016/05/09/google-search-console-a-complete-overview/">Search Console</a> and you'll be able to check everything from clicks, to impressions to CTR, as you would normally with single properties.</p><br />
<h2>Silent ads for the win</h2><br />
<p>Latest research from Wibbitz on the <a href="https://searchenginewatch.com/2016/05/23/state-of-video-advertising-report-what-are-the-most-tolerable-ad-formats/">state of video advertising</a> reveal some fascinating – if not obvious – home truths on our tolerance for video ad formats.</p><br />
<p>45% of people said that muted ads are more tolerable than targeted, autoplay or interactive ad formats.</p><br />
<p><img alt="" class="alignnone" height="422" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/05/video3.png" width="759" /></p><br />
<p>Also, the survey found that 70% of people won't watch an ad longer than 10 seconds, 61% admit they always skip video ads and 42% disapprove of autoplay ads.</p><br />
<h2>Bing's share of the search market is growing faster than Google's</h2><br />
<p>According to <a href="https://www.comscore.com/Insights/Rankings?keywords=&tag=&country=US&publishdate=&searchBtn=GO">comScore</a>, in April 2016, Bing's share of the search market rose by 0.2% while Google's dropped by 0.2%.</p><br />
<p>Also according to <a href="https://www.searchenginejournal.com/bings-share-search-market-growing-faster-googles/164425/">SEJ</a>, <em>“Google's total share of the US desktop search market has dipped below its previous 64% to 63.8%. Microsoft's share of desktop search is now sitting at 21.6%.”</em></p><br />
<h2>Google's new title and description lengths: 'it's just a test'</h2><br />
<p><a href="https://searchenginewatch.com/newsletter/everything-you-need-to-know-about-googles-recent-changes-tests/">Google has been experimenting</a> with a variety of expanded title tag and meta description lengths in its SERPs over the last few weeks.</p><br />
<p>However, as we all expected, Google's John Muller has this to say about Google's constant honing of the look of its search results…</p><br />
<blockquote class="twitter-tweet"><br />
<p dir="ltr" lang="en"><a href="https://twitter.com/JulianMHoffmann">@JulianMHoffmann</a><a href="https://twitter.com/methode">@methode</a> We're always experimenting, so I'd have a tough time saying “new” to any particular change.</p><br />
<p>- John Mueller (@JohnMu) <a href="https://twitter.com/JohnMu/status/735021211588153345">May 24, 2016</a></p></blockquote><br />
<p>So yeah, don't get too excited.</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/five-most-interesting-search-marketing.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/five-most-interesting-search-marketing.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-27T15:05:00-07:00'>3:05 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/five-most-interesting-search-marketing.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=4417994038954654736&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4417994038954654736&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4417994038954654736&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4417994038954654736&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4417994038954654736&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=4417994038954654736&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/competitive-ads-dr-evil-laugh.gif' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='6321981497158930570' itemprop='postId'/>
<a name='6321981497158930570'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/five-competitive-advertising-strategies.html'>Five competitive advertising strategies to outsmart your competition</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-6321981497158930570' itemprop='description articleBody'>
<p><strong>It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.</strong></p><br />
<p>Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!</p><br />
<p>Today you'll learn five brilliant competitive advertising strategies you can use to get in front of your competitors' customers and (with a little work) turn them into YOUR customers instead. *Evil laughter*</p><br />
<p><img alt="competitive-ads-dr-evil-laugh" class="aligncenter size-full wp-image-60361" height="236" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/competitive-ads-dr-evil-laugh.gif" width="500" /></p><br />
<h2>1. Target Facebook users whose interests include your competitors</h2><br />
<p>Facebook Ads doesn't offer keyword targeting for your ads and you can't specifically target people who have liked your competitors' pages. However, Facebook offers something called interest-based targeting.</p><br />
<p>On Facebook, interests range from extremely broad (e.g., business or entrepreneurship) to very specific. In this case, <strong>your competitor's name is the specific interest you want to target</strong>, because Facebook allows you to choose to target people based on, among other things, brands and products they like.</p><br />
<p><img alt="facebook-interest-targeting-competitive-ads" class="aligncenter size-full wp-image-60362" height="169" sizes="(max-width: 606px) 100vw, 606px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/facebook-interest-targeting-competitive-ads.jpg" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/facebook-interest-targeting-competitive-ads-300x84.jpg 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/facebook-interest-targeting-competitive-ads.jpg 606w" width="606" /></p><br />
<p>Type in your competitor's website URL. Or, if that doesn't work, you can type in your competitor's brand name or try a few keyword combinations to figure out best option for reaching their target audience – which is now your target audience!</p><br />
<h2>2. Disrupt your competitors' videos with YouTube ads</h2><br />
<p>Recently I was on YouTube searching for an AT&T ad. Before I could watch the ad I was looking for, I had to sit through another ad – I know, that's modern life. But the genius part was that <strong>this ad wasn't for AT&T, but for its competitor, Sprint</strong>.</p><br />
<p>In this ad Sprint explained why it is a better provider than AT&T and highlighted an offer to switch carriers, before I could even see the ad for the brand I had searched for.</p><br />
<p class="Body">To execute this competitive advertising strategy for your own campaigns, create the most watchable TrueView ad you can, adding in how much you're willing to spend.</p><br />
<p class="Body">There are many targeting options to choose from (e.g., demographics, interests, keywords, remarketing). But today we're feeling competitive!</p><br />
<p class="Body"><strong>You want to target your video ads so that whenever someone searches for the YouTube videos of your competitor that they'll see your ad first.</strong> If you play it right, they might not even watch your competitor's video!</p><br />
<h2>3. Use your competitors' emails against them with Gmail Ads</h2><br />
<p>Another brilliantly sneaky competitive advertising tactic you should start using now is targeting people who have recently shown interest in the things your competition sells.</p><br />
<p>With <a href="https://searchenginewatch.com/2016/02/18/seven-excellent-tips-for-cracking-gmail-ads/">Gmail Ads</a> (those ads that appear at the top of the Promotions tab of users' personal email accounts), <strong>you can do keyword targeting on your competitors' brand terms</strong>.</p><br />
<p>As you read this, people who are in the market for your competitor's products are getting emails from your competitors – and those emails mention your competitors' brand terms.</p><br />
<p>For example, if you were competing with <em>Sephora, </em><em>you </em>could target its brand name as part of a Gmail ad campaign so that every time a Sephora newsletter arrives in someone's Gmail inbox, your brand ends up in its inbox as well. Obviously, your email should tell Sephora subscribers all about your great competing site and product and why they should check your out.</p><br />
<p>So if you want to try to steal some sales, target the trademarks of your competitors. Make sure you use an email subject line that will have users clicking your Gmail Ads in droves.</p><br />
<p>Use only the best-performing subject lines, the ones with the highest open rates – your unicorns. As an added bonus, because these people are already in the market for a competing solution, it's likely that more people will click on your ads, which reduces your costs.</p><br />
<p><img alt="gmail-ads-templates" class="aligncenter size-full wp-image-60363" height="901" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/gmail-ads-templates.gif" width="950" /></p><br />
<h2>4. Reach your competitors' audiences through the Google Display Network</h2><br />
<p>Google has some great display ad technology. But if you want to beat up on your competition, you need to use Google's custom affinity audience feature.</p><br />
<p>Affinity audiences let you target a predefined audience, one that should be more receptive to seeing your ads.</p><br />
<p><img alt="custom-affinity-audience-competitive-ads" class="aligncenter size-full wp-image-60364" height="519" sizes="(max-width: 725px) 100vw, 725px" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/custom-affinity-audience-competitive-ads.png" srcset="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/custom-affinity-audience-competitive-ads-300x215.png 300w, https://searchenginewatch.com/wp-content/uploads/sites/25/2016/05/custom-affinity-audience-competitive-ads.png 725w" width="725" /></p><br />
<p>To make this work brilliantly, and avoid wasting your ad budget, you'll want to <strong>target the home page of your competitor</strong>. AdWords will then figure out the brand trademarks and the behavior of the people who visit and are interested in that domain name (or search for content on related topics).</p><br />
<p>Let's use <em>MailChimp</em> as an example: <em>MailChimp</em> is a publication that's geared toward businesses doing email marketing. So if I'm running a similar business geared toward email marketers,<em>MailChimp</em> visitors would form the basis of our “ideal customer” we want to reach with our own display ads.</p><br />
<p>This will start the process of getting the right people familiar with your brand and the products or service you provide. And hopefully, with the right message, you'll start stealing business away from your competitors and experiencing breakout growth.</p><br />
<h2>5. Download & target your competitors' Twitter followers</h2><br />
<p class="Body">There are tools that allow you to download a list of every Twitter follower for any account, such as BirdSong Analytics. You can use these to download a list of all your competitor's Twitter followers. Costs generally start around $35 and go up the more followers the account has.</p><br />
<p class="Body">Once you have your report, <strong>you can use those Twitter handles to create a list that you'll then upload to Twitter Ads</strong>. Make sure to select the option to “add tailored audiences.” Uploading the list will take about 3 hours to process.</p><br />
<p class="Body">You can then create ads to get your business in front of the Twitter users who are already following your competitors and are likely in the market to buy or switch to a similar product or service. Genius, right?</p><br />
<p>After setting your budget comes the real fun. It's time to get creative and compose your tweet copy. Important note: Twitter's “advice” for ad success is kind of a disgrace, so please read my article on <a href="https://searchenginewatch.com/2016/02/22/how-to-run-a-successful-twitter-lead-generation-campaign/">How to run a successful Twitter Lead generation campaign</a>.</p><br />
<h2>Don't let your competitors have all the fun!</h2><br />
<p class="Body">Remember, all these competitive ad strategies are putting your business in front of users who are interested in your competitors, which means they're much more likely to be in the market for your product/service. You just have to show them that what you offer is better than what your competitors do!</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/five-competitive-advertising-strategies.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/five-competitive-advertising-strategies.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-27T13:56:00-07:00'>1:56 PM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/five-competitive-advertising-strategies.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=6321981497158930570&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=6321981497158930570&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=6321981497158930570&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=6321981497158930570&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=6321981497158930570&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=6321981497158930570&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
<div class='post-outer'>
<div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>
<meta content='http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472c7dc26854.41826865.jpg' itemprop='image_url'/>
<meta content='5956924987286907351' itemprop='blogId'/>
<meta content='5968510773843726758' itemprop='postId'/>
<a name='5968510773843726758'></a>
<h3 class='post-title entry-title' itemprop='name'>
<a href='https://cooka819.blogspot.com/2016/05/preview-mozcon-2016-agenda-and-other.html'>Preview the MozCon 2016 Agenda (and Other Exciting News!)</a>
</h3>
<div class='post-header'>
<div class='post-header-line-1'></div>
</div>
<div class='post-body entry-content' id='post-body-5968510773843726758' itemprop='description articleBody'>
<p>Posted by <a href=\"https://moz.com/community/users/98309\">EricaMcGillivray</a></p><p>Like the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies.<br><br />
</p><p>If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you:<br />
</p><p style="text-align:center;"><a href="https://moz.com/mozcon" class="button-primary large-cta" target="_blank">Buy your MozCon 2016 ticket!</a><br />
</p><img alt="Roger hugs at MozCon" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472c7dc26854.41826865.jpg"><h2>New emcees: we're mixing it up!</h2><p>As some of you know, Cyrus won't be emceeing MozCon this year. (We still adore him, and I'm sure his face will make it into a few slide decks.) So we decided to take this opportunity to shake it up.<br />
</p><p>Emceeing MozCon is a hard job. We want each and every speaker to feel supported by our stage and have the emcee warm up the audience for their talk. Instead of having one emcee for three days, we're having three different emcees, one each day.<br />
</p><p>Please congratulate them!<br />
</p><img align="right" alt="Jen Sable Lopez" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746873422b857.29941920.jpg"><h3>Jen Sable Lopez</h3><p>Sr. Director of Community and Audience Development at <a href="https://moz.com" target="_blank">Moz</a><br />
<br><a href="http://twitter.com/@jennita" target="_blank">@jennita</a><br />
</p><p>Leading our community and audience development efforts here at Moz, Jen Sable Lopez's the biggest fan of you: our community. She's deeply invested in being TAGFEE and bringing educational content and community love to you. Jen also does a great Grumpy Cat impression, serves as Moz gif maker, and loves traveling and her family.<br />
</p><img align="right" alt="Ronell Smith" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468756610893.35318850.jpg"><h3>Ronell Smith</h3><p>Strategist at <a href="https://www.ronellsmith.com" target="_blank">RS Consulting</a><br />
<br><a href="http://twitter.com/@ronellsmith" target="_blank">@ronellsmith</a><br />
</p><p>Ronell Smith is a business strategist with a passion for helping brands create a user experience their customers will recognize, appreciate, and reward them for with their business.<br />
</p><img align="right" alt="Zeph Snapp" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574687682498d6.40417255.jpg"><h3>Zeph Snapp</h3><p>CEO at <a href="http://alturainteractive.com" target="_blank">Altura Interactive</a><br />
<br><a href="http://twitter.com/@zephsnapp" target="_blank">@zephsnapp</a><br />
</p><p>A bilingual, bicultural marketer, Zeph Snapp helps international companies reach Spanish speakers in the US and Latin America. If you want him to go on a rant, ask him about machine learning as it relates to translation and content.<br />
</p><h2>The sneak peek MozCon 2016 Agenda</h2><p>Because we're releasing this earlier than ever, there's still a few TBD spots and topics. I can't thank our speakers enough for being so gracious and super hard-working to settle on their topics.<br />
</p><p><img alt="Wil on the stage" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472ca3f0b939.28489166.jpg"><br />
</p><p>You'll also notice that community speakers are still forthcoming. That's right - they're coming soon (keep an eye out for the submission post!), and we wanted to give you a head start to noodle on your potential topic.<br />
</p><h3>Monday</h3><hr><p><strong>08:00–09:00am<br><br />
Breakfast</strong><br />
</p><hr><img align="right" alt="Rand Fishkin" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574687b2077e78.49315215.jpg"><p><strong>09:00–09:20am<br><br />
Welcome to MozCon 2016! with Rand Fishkin</strong><br />
</p><p>Wizard of Moz<br><br />
<a href="http://twitter.com/@randfish" target="_blank">@randfish</a><br />
</p><p>Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, and social on the web.<br />
</p><hr><img align="right" alt="Cara Harshman" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574687c3b43c05.41553720.jpg"><p><strong>09:25–10:10am<br><br />
Uplevel Your A/B Testing Skills with Cara Harshman</strong><br />
</p><p>Content Marketing Manager at <a href="http://www.optimizely.com" target="_blank">Optimizely</a><br><br />
<a href="http://twitter.com/@caraharshman" target="_blank">@caraharshman</a><br />
</p><p>A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.<br />
</p><p>Cara Harshman just celebrated her four-year anniversary at Optimizely. Besides managing content strategy, customer case studies, and the blog, she has been known to spend a lot of time writing parody songs for company all-hands meetings.<br />
</p><hr><p><strong>10:10–10:30am<br><br />
AM Break</strong><br />
</p><hr><img align="right" alt="Lauren Vaccarello" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574687d7c837a2.38200575.jpg"><p><strong>10:35–11:05am<br><br />
TBD with Lauren Vaccarello</strong><br />
</p><p>VP of Marketing at <a href="http://www.box.com" target="_blank">Box</a><br><br />
<a href="http://twitter.com/@laurenv" target="_blank">@laurenv</a><br />
</p><p>Lauren Vaccarello is a best-selling author and currently runs corporate and field marketing at Box.<br />
</p><hr><p><strong>11:05–11:35am<br><br />
TBD</strong><br />
</p><hr><p><strong>11:35am–12:05pm<br><br />
TBD</strong><br />
</p><hr><p><strong>12:05–01:35pm<br><br />
Lunch</strong><br />
</p><hr><img align="right" alt="Joe Hall" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574687eb49cfb6.78733041.jpg"><p><strong>01:40–02:10pm<br><br />
Rethinking Information Architecture for SEO and Content Marketing with Joe Hall</strong><br />
</p><p>SEO Consultant at <a href="http://hallanalysis.com/" target="_blank">Hall Analysis LLC</a><br><br />
<a href="http://twitter.com/@joehall" target="_blank">@joehall</a><br />
</p><p>Information Architecture (IA) shapes the way we organize data, think about complex ideas, and build web sites. Joe will provide a new approach to IA for SEO and Content Marketing, based on actionable insights, that SEOs can extract from their own data sets.<br />
</p><p>Joe Hall is an executive SEO consultant focused on analyzing and informing the digital marketing strategies of select clients through high-level data analysis and SEO audits.<br />
</p><hr><img align="right" alt="Talia Wolf" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746880427c6b4.52714292.jpg"><p><strong>02:10–02:40pm<br><br />
Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimization with Talia Wolf</strong><br />
</p><p>CMO at <a href="http://banana-splash.com/" target="_blank">Banana Splash</a><br><br />
<a href="http://twitter.com/@Taliagw" target="_blank">@Taliagw</a><br />
</p><p>Best practices lie. Talia shares how to build a mobile conversion optimization strategy and how to turn more mobile visitors into customers based on A/B testing their emotions, decision making process, and behavior.<br />
</p><p>As CMO at Banana-Splash and Founder of Conversioner, Talia Wolf helps businesses optimize their sites using emotional targeting, consumer psychology, and real-time data to generate more revenues, leads, and sales. Talia is a keynote speaker, author, and <em>Harry Potter</em> fan.<br />
</p><hr><p><strong>02:40–03:10pm<br><br />
TBD</strong><br />
</p><hr><p><strong>03:10–03:30pm<br><br />
PM Break</strong><br />
</p><hr><p><img align="right" alt="Ross Simmonds" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574755dd02b801.59128428.jpg"></p><p><strong>03:35–04:05pm<br><br />
TBD with Ross Simmonds</strong><br />
</p><p>Co-Founder at <a href="http://www.GetCrate.co">Crate</a><br><br />
<a href="http://twitter.com/@TheCoolestCool" target="_blank">@TheCoolestCool</a><br />
</p><p>Ross Simmonds is a digital marketing consultant and entrepreneur. He's worked with both startups and Fortune 500 companies and is the co-founder of two startups: Crate and Hustle & Grind. <br></p><hr><img align="right" alt="Dana DiTomaso" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468829a185e0.36749736.jpg"><p><strong>04:05–4:50pm<br><br />
TBD with Dana DiTomaso</strong><br />
</p><p>Partner at <a href="http://kickpoint.ca" target="_blank">Kick Point</a><br><br />
<a href="http://twitter.com/@danaditomaso" target="_blank">@danaditomaso</a><br />
</p><p>Dana DiTomaso is a partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together - separating real solutions from wastes of time (and budget).<br />
</p><hr><h3>Tuesday</h3><hr><p><strong>08:00–09:00am<br><br />
Breakfast</strong><br />
</p><hr><img align="right" alt="Dr. Pete Meyers" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468875cd78d6.95847365.jpg"><p><strong>09:05–09:50am<br><br />
You Can't Type a Concept: Why Keywords Still Matter with Dr. Pete Meyers</strong><br />
</p><p>Marketing Scientist at <a href="https://moz.com/" target="_blank">Moz</a><br><br />
<a href="http://twitter.com/@dr_pete" target="_blank">@dr_pete</a><br />
</p><p>Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?<br />
</p><p>Dr. Pete Meyers is Marketing Scientist for Seattle-based Moz, where he works with marketing and data science on product research and data-driven content. He has spent the past four years building research tools to monitor Google, including the MozCast project.<br />
</p><hr><img align="right" alt="Joanna Wiebe" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746888eb4acb9.65575441.jpg"><p><strong>09:50–10:20am<br><br />
How to Be Specific: From-The-Trenches Lessons in High-Converting Copy with Joanna Wiebe</strong><br />
</p><p>Creator and Copywriter at <a href="https://copyhackers.com" target="_blank">Wiebe Marketing Ltd</a><br><br />
<a href="http://twitter.com/@copyhackers" target="_blank">@copyhackers</a><br />
</p><p>Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe - and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.<br />
</p><p>The original conversion copywriter, Joanna Wiebe is the founder of Copy Hackers and Airstory. She's optimized copy for Wistia, Buffer, Crazy Egg, Bounce Exchange, and Rainmaker, among others, and spoken at CTA Conf, Business of Software... and now MozCon.<br />
</p><hr><p><strong>10:20–10:40am<br><br />
AM Break</strong><br />
</p><hr><p><strong>10:45am–12:05pm<br><br />
Community Speakers</strong><br />
</p><hr><p><strong>12:05–01:35pm<br><br />
Lunch</strong><br />
</p><hr><img align="right" alt="Mike Ramsey" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574688a1da0ab2.73053667.jpg"><p><strong>01:40–02:25pm<br><br />
Local Projects to Boost Your Company and Career with Mike Ramsey</strong><br />
</p><p>President at <a href="http://niftymarketing.com" target="_blank">Nifty Marketing</a><br><br />
<a href="http://twitter.com/@mikeramsey" target="_blank">@mikeramsey</a><br />
</p><p>Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.<br />
</p><p>Mike Ramsey is the President of Nifty Marketing, which works with big brands and small businesses on digital marketing. He talks about running agencies, local search, and Idaho a lot.<br />
</p><hr><img align="right" alt="Kristen Craft" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574688bcb59f75.40615937.jpg"><p><strong>02:25–02:55pm<br><br />
Reimagining Customer Retention and Evangelism with Kristen Craft</strong><br />
</p><p>Director of Business Development at <a href="http://wistia.com/" target="_blank">Wistia</a><br><br />
<a href="http://twitter.com/@thecrafty" target="_blank">@thecrafty</a><br />
</p><p>As Director of Business Development at Wistia, Kristen Craft loves working with Wistia's partner community, building connections with other companies that care about video marketing. Kristen holds degrees in business and education from MIT and Harvard.<br />
</p><hr><p><strong>02:55–03:15pm<br><br />
PM Break</strong><br />
</p><hr><img align="right" alt="Rebekah Cancino" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574688d5c07351.67424270.jpg"><p><strong>03:25–03:55pm<br><br />
TBD with Rebekah Cancino</strong><br />
</p><p>Co-Founder and Content Strategy Consultant at <a href="http://www.onwardand.co" target="_blank">Onward</a><br><br />
<a href="http://twitter.com/@rebekahcancino" target="_blank">@rebekahcancino</a><br />
</p><p>Rebekah Cancino spent the last decade helping clients, like Aetna and United Way, overcome some of their toughest content problems. Her consultancy offers workshops and training for in-house teams that bridge the gap between content, design, and technical SEO.<br />
</p><hr><img align="right" alt="Wil Reynolds" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746890c07ed26.23075101.jpg"><p><strong>03:55–04:40pm<br><br />
TBD with Wil Reynolds</strong><br />
</p><p>CEO/Founder at <a href="http://www.seerinteractive.com" target="_blank">Seer Interactive</a><br><br />
<a href="http://twitter.com/@wilreynolds" target="_blank">@wilreynolds</a><br />
</p><p>Wil Reynolds - Director of Strategy, Seer Interactive - founded Seer with a focus on doing great things for its clients, team, and the community. His passion for driving and analyzing the impact that a site's traffic has on the company's bottom line has shaped the SEO and digital marketing industries. Wil also actively supports the Covenant House.<br />
</p><hr><h3>Wednesday</h3><hr><p><strong>09:00–10:00am<br><br />
Breakfast</strong><br />
</p><hr><img align="right" alt="Kindra Hall" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468922982411.21004873.jpg"><p><strong>10:05–10:35am<br><br />
The Irresistible Power of Strategic Storytelling with Kindra Hall</strong><br />
</p><p>Strategic Storytelling Advisor at <a href="http://www.kindrahall.com" target="_blank">Kindra Hall</a><br><br />
<a href="http://twitter.com/@kindramhall" target="_blank">@kindramhall</a><br />
</p><p>Whoever tells the best story, wins. In marketing, in business, in life. Going beyond buzzwords, Kindra will reveal specific storytelling strategies to create great content and win customers without a fight.<br />
</p><p>Kindra Hall is a speaker, author, and storytelling advisor. She works with individuals and brands to help them capture attention by telling better stories.<br />
</p><hr><img align="right" alt="Mike Arnesen" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468936eff8f7.41878550.jpg"><p><strong>10:35–11:20am<br><br />
29 Advanced Google Tag Manager Tips Every Marketer Should Know with Mike Arnesen</strong><br />
</p><p>Founder and CEO at <a href="http://www.upbuild.io" target="_blank">UpBuild</a><br><br />
<a href="http://twitter.com/@mike_arnesen" target="_blank">@mike_arnesen</a><br />
</p><p>Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.<br />
</p><p>Mike Arnesen has been driven by his passion for technical SEO, semantic search, website optimization, and company culture for over a decade. He is the Founder and CEO of UpBuild, a technical marketing agency focusing on SEO, analytics, and CRO.<br />
</p><hr><p><strong>11:20–11:40am<br><br />
AM Break</strong><br />
</p><hr><img align="right" alt="Tara Reed" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746894b15d309.36646625.jpg"><p><strong>11:45am–12:15pm<br><br />
Engineering-As-Marketing for Non-Engineers with Tara Reed</strong><br />
</p><p>CEO at <a href="http://www.AppsWithoutCode.com" target="_blank">AppsWithoutCode.com</a><br><br />
<a href="http://twitter.com/@TaraReed_" target="_blank">@TaraReed_</a><br />
</p><p>Tara shares how to build useful tools like calculators, widgets, and micro-apps to acquire millions of new users, without writing a single line of code.<br />
</p><p>Tara Reed is a Detroit-based entrepreneur and founder of AppsWithoutCode.com. As a non-technical founder, she builds her own apps, widgets, and algorithms without writing a single line of code.<br />
</p><hr><p><strong>12:15–12:45pm<br><br />
TBD</strong><br />
</p><hr><p><strong>12:45–02:15pm<br><br />
Lunch</strong><br />
</p><hr><img align="right" alt="Cindy Krum" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/574689ef63fe16.30917273.jpg"><p><strong>02:20–03:05pm<br><br />
Indexing on Fire: Google Firebase Native and Web App Indexing with Cindy Krum</strong><br />
</p><p>CEO and Founder at <a href="http://www.mobilemoxie.com/" target="_blank">MobileMoxie, LLC</a><br><br />
<a href="http://twitter.com/@suzzicks" target="_blank">@suzzicks</a><br />
</p><p>In the future, app and web content will be indistinguishable, and Google's new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.<br />
</p><p>Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.<br />
</p><hr><img align="right" alt="Sarah Weise" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57468969eb0734.79013265.jpg"><p><strong>03:05–03:35pm<br><br />
Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology with Sarah Weise</strong><br />
</p><p>UX Director at <a href="http://www.boozallen.com/" target="_blank">Booz Allen Digital Interactive</a><br><br />
<a href="http://twitter.com/@weisesarah" target="_blank">@weisesarah</a><br />
</p><p>Sarah Weise is UX Director at Booz Allen Digital Interactive. She has crafted experiences for hundreds of websites, apps, and products. Over the past decade, she has specialized in creative, lean ways to connect with customers and build experiences that matter.<br />
</p><hr><p><strong>03:35–03:55pm<br><br />
PM Break</strong><br />
</p><hr><img align="right" alt="Rand Fishkin" data-pin-nopin="true" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5746897d6391e1.94512044.jpg"><p><strong>04:00–04:45pm<br><br />
Earning, Nudging, and (Indirectly) Buying the Links You Still Need to Rank with Rand Fishkin</strong><br />
</p><p>Wizard of Moz<br><br />
<a href="http://twitter.com/@randfish" target="_blank">@randfish</a><br />
</p><p>Links still move the needle - on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispel this myth and focus on how to build the architecture for a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.<br />
</p><p>Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.<br />
</p><hr><p style="text-align:center;"><a href="https://moz.com/mozcon" class="button-primary large-cta" target="_blank">Buy your MozCon 2016 ticket!</a><br />
</p><h2>Don't worry, we've got your MozCon evenings covered!</h2><p>After a day of learning and possibly discovering a brand-new city, I know I sometimes struggle with what to do after the conference closes for the day. At MozCon, we work to bring you three evening events where you can chill, network, make new friends, and grab some food and drinks. (We will also have a post in late August or early September with a ton of great recommendations for things to do and food to eat in Seattle!)<br />
</p><h3>Monday's MozCrawl from 7–10pm</h3><p>The best part of our MozCrawl is being able to explore a neighborhood in Seattle. Bring your walking shoes (or load your favorite rideshare app), and get to know a little about the flavor of Seattle. While the locations are still TBD, Moz and our MozCon partners will each host a bar with light appetizers and drinks.<br />
</p><p><img alt="MozCrawl" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472da0928350.18612121.jpg"><br />
</p><p>To ensure you see as much of Seattle as possible, each bar will have a scavenger hunt element. Our sweet, bar-hosting partners:<br />
</p><ul><br />
<li><a href="https://buffer.com/" target="_blank">Buffer</a></li><br />
<li><a href="http://www.buzzstream.com/" target="_blank">BuzzStream</a></li><br />
<li><a href="https://www.similarweb.com/" target="_blank">SimilarWeb</a></li><br />
<li><a href="http://unbounce.com/" target="_blank">Unbounce</a></li><br />
<li><a href="http://www.whitespark.ca/" target="_blank">Whitespark</a></li><br />
<li><a href="http://www.wordstream.com/" target="_blank">Wordstream</a></li><br />
</ul><p>(We also have two other partners, <a href="https://getstat.com/" target="_blank">STAT</a> and <a href="https://wistia.com/" target="_blank">Wistia</a>, who will be keeping a low profile that night.)<br />
</p><h3>Tuesday's MozCon Ignite from 7–10pm</h3><p>In my completely biased opinion, this is my favorite MozCon evening event. For those who've never been to an Ignite-style talk, they are 5 minute talks with auto-advancing slides. Because we're learning all day at MozCon about online marketing, our Ignite talks are 100% <em>not</em> about marketing or business. They are passion projects, hobbies, and interests.<br />
</p><p><img alt="MozCon Ignite" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472db7b154f7.56058078.jpg"><br />
</p><p>Last year, our 16 talks ranged from a touching tale about helping a terminally ill child musician record an album, to how to love opera, to how to make frosting. You can sit back, relax, laugh, and cry. Plus, beforehand, there are networking opportunities to chat with your fellow attendees.<br />
</p><p>If this sounds like something you'd want to speak at, we'll be opening up pitches in early July. Our venue is currently TBD.<br />
</p><h3>Wednesday's MozCon Bash at the Garage from 7pm–12am</h3><p><img alt="MozCon Bash" src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/57472dd08d1e24.77233477.jpg"><br />
</p><p>Make sure to book your flight home the day after MozCon so you can join us at our annual MozCon Bash to celebrate another great year of learning. Put on your bowling shoes and see if you can out-turkey your new friends! Or play a round of pool, or sing your heart out with some karaoke. Food and drinks, both alcoholic and non-alcoholic, are on us. You'll take home even more memories and some photobooth mementos to look back on.<br />
</p><h2>Grab your ticket today - we've sold out for the last 5 years.</h2><p style="text-align:center;"><a href="https://moz.com/mozcon" class="button-primary large-cta" target="_blank">Buy your MozCon 2016 ticket!</a><br />
</p><p>If you have any questions about MozCon programming, please don't hesitate to ask in the comments.<br />
</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>
<div style='clear: both;'></div>
</div>
<div class='post-footer'>
<div class='post-footer-line post-footer-line-1'>
<span class='post-author vcard'>
Posted by
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta content='https://www.blogger.com/profile/08617200818409605618' itemprop='url'/>
<a class='g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' title='author profile'>
<span itemprop='name'>Aaron Cook</span>
</a>
</span>
</span>
<span class='post-timestamp'>
at
<meta content='http://cooka819.blogspot.com/2016/05/preview-mozcon-2016-agenda-and-other.html' itemprop='url'/>
<a class='timestamp-link' href='https://cooka819.blogspot.com/2016/05/preview-mozcon-2016-agenda-and-other.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2016-05-27T08:51:00-07:00'>8:51 AM</abbr></a>
</span>
<span class='post-comment-link'>
<a class='comment-link' href='https://cooka819.blogspot.com/2016/05/preview-mozcon-2016-agenda-and-other.html#comment-form' onclick=''>
No comments:
</a>
</span>
<span class='post-icons'>
<span class='item-control blog-admin pid-1526801678'>
<a href='https://www.blogger.com/post-edit.g?blogID=5956924987286907351&postID=5968510773843726758&from=pencil' title='Edit Post'>
<img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/>
</a>
</span>
</span>
<div class='post-share-buttons goog-inline-block'>
<a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5968510773843726758&target=email' target='_blank' title='Email This'><span class='share-button-link-text'>Email This</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5968510773843726758&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='BlogThis!'><span class='share-button-link-text'>BlogThis!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5968510773843726758&target=twitter' target='_blank' title='Share to X'><span class='share-button-link-text'>Share to X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5968510773843726758&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Share to Facebook'><span class='share-button-link-text'>Share to Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=5956924987286907351&postID=5968510773843726758&target=pinterest' target='_blank' title='Share to Pinterest'><span class='share-button-link-text'>Share to Pinterest</span></a>
</div>
</div>
<div class='post-footer-line post-footer-line-2'>
<span class='post-labels'>
</span>
</div>
<div class='post-footer-line post-footer-line-3'>
<span class='post-location'>
</span>
</div>
</div>
</div>
</div>
</div></div>
</div>
<div class='blog-pager' id='blog-pager'>
<span id='blog-pager-newer-link'>
<a class='blog-pager-newer-link' href='https://cooka819.blogspot.com/search?updated-max=2016-06-06T15:07:00-07:00&max-results=7&reverse-paginate=true' id='Blog1_blog-pager-newer-link' title='Newer Posts'>Newer Posts</a>
</span>
<span id='blog-pager-older-link'>
<a class='blog-pager-older-link' href='https://cooka819.blogspot.com/search?updated-max=2016-05-27T08:51:00-07:00&max-results=7' id='Blog1_blog-pager-older-link' title='Older Posts'>Older Posts</a>
</span>
<a class='home-link' href='https://cooka819.blogspot.com/'>Home</a>
</div>
<div class='clear'></div>
<div class='blog-feeds'>
<div class='feed-links'>
Subscribe to:
<a class='feed-link' href='https://cooka819.blogspot.com/feeds/posts/default' target='_blank' type='application/atom+xml'>Posts (Atom)</a>
</div>
</div>
</div></div>
</div>
</div>
<div class='column-left-outer'>
<div class='column-left-inner'>
<aside>
</aside>
</div>
</div>
<div class='column-right-outer'>
<div class='column-right-inner'>
<aside>
<div class='sidebar section' id='sidebar-right-1'><div class='widget Profile' data-version='1' id='Profile1'>
<h2>About Me</h2>
<div class='widget-content'>
<dl class='profile-datablock'>
<dt class='profile-data'>
<a class='profile-name-link g-profile' href='https://www.blogger.com/profile/08617200818409605618' rel='author' style='background-image: url(//www.blogger.com/img/logo-16.png);'>
Aaron Cook
</a>
</dt>
</dl>
<a class='profile-link' href='https://www.blogger.com/profile/08617200818409605618' rel='author'>View my complete profile</a>
<div class='clear'></div>
</div>
</div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'>
<h2>Blog Archive</h2>
<div class='widget-content'>
<div id='ArchiveList'>
<div id='BlogArchive1_ArchiveList'>
<ul class='hierarchy'>
<li class='archivedate expanded'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy toggle-open'>
▼
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/'>
2016
</a>
<span class='post-count' dir='ltr'>(346)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/11/'>
November
</a>
<span class='post-count' dir='ltr'>(38)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/10/'>
October
</a>
<span class='post-count' dir='ltr'>(36)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/09/'>
September
</a>
<span class='post-count' dir='ltr'>(42)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/08/'>
August
</a>
<span class='post-count' dir='ltr'>(36)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/07/'>
July
</a>
<span class='post-count' dir='ltr'>(24)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/06/'>
June
</a>
<span class='post-count' dir='ltr'>(21)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate expanded'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy toggle-open'>
▼
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/05/'>
May
</a>
<span class='post-count' dir='ltr'>(30)</span>
<ul class='posts'>
<li><a href='https://cooka819.blogspot.com/2016/05/title-tag-length-guidelines-2016-edition.html'>Title Tag Length Guidelines: 2016 Edition</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/does-google-look-at-anchor-text-in.html'>Does Google look at anchor text in internal links?</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/will-intelligent-personal-assistants.html'>Will Intelligent Personal Assistants Replace Websi...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/how-to-research-path-to-customer.html'>How to Research the Path to Customer Purchase - Wh...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/five-most-interesting-search-marketing.html'>Five most interesting search marketing news storie...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/five-competitive-advertising-strategies.html'>Five competitive advertising strategies to outsmar...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/preview-mozcon-2016-agenda-and-other.html'>Preview the MozCon 2016 Agenda (and Other Excitin...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/google-adwords-launches-new-features.html'>Google AdWords launches new features for mobile ad...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/the-landscape-of-mobile-search-is.html'>The Landscape of Mobile Search is Changing – How W...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/getting-local-store-locator-seo-right.html'>Getting Local Store Locator SEO Right</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/state-of-video-advertising-report-what.html'>State of video advertising report: what are the mo...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/all-about-app-search-indexing-ranking.html'>All About App Search: Indexing, Ranking Factors, U...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/searching-for-video-images-audio-gifs.html'>Searching for Video, Images, Audio, Gifs, Podcasts...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/building-brand-value-customer-loyalty.html'>Building Brand Value & Customer Loyalty: Videos fr...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/beginners-guide-to-server-response-codes.html'>Beginner's guide to server response codes</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/artificial-intelligence-star-of-google.html'>Artificial intelligence the star of Google I/O</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/learn-to-love-your-existing-content-5.html'>Learn to Love Your Existing Content - 5 Ways to Ge...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/sweating-details-rethinking-google.html'>Sweating the Details - Rethinking Google Keyword T...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/recovering-your-organic-search-traffic.html'>Recovering Your Organic Search Traffic from a Web ...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/just-how-long-are-big-company-seos.html'>Just How Long Are Big-Company SEOs Waiting for The...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/how-to-write-meta-title-tags-for-seo.html'>How to write meta title tags for SEO (with good an...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/six-most-interesting-search-marketing.html'>Six most interesting search marketing news stories...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/on-page-seo-in-2016-8-principles-for.html'>On-Page SEO in 2016: The 8 Principles for Success ...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/everything-you-always-wanted-to-know.html'>Everything you always wanted to know about program...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/win-free-trip-to-mozcon-2016.html'>Win a Free Trip to MozCon 2016!</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/seo-101-eight-simple-ways-to-optimise.html'>SEO 101: eight simple ways to optimise your blog p...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/moz-local-fixing-accuracy-pain-point.html'>Moz Local: Fixing the Accuracy Pain Point</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/seven-most-interesting-search-marketing.html'>Seven most interesting search marketing news stori...</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/10-tips-for-marketing-success-on.html'>10 tips for marketing success on LinkedIn</a></li>
<li><a href='https://cooka819.blogspot.com/2016/05/three-research-driven-ppc-tips-for.html'>Three research-driven PPC tips for the automotive ...</a></li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/04/'>
April
</a>
<span class='post-count' dir='ltr'>(25)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/03/'>
March
</a>
<span class='post-count' dir='ltr'>(42)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/02/'>
February
</a>
<span class='post-count' dir='ltr'>(28)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2016/01/'>
January
</a>
<span class='post-count' dir='ltr'>(24)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/'>
2015
</a>
<span class='post-count' dir='ltr'>(610)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/12/'>
December
</a>
<span class='post-count' dir='ltr'>(38)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/11/'>
November
</a>
<span class='post-count' dir='ltr'>(31)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/10/'>
October
</a>
<span class='post-count' dir='ltr'>(38)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/09/'>
September
</a>
<span class='post-count' dir='ltr'>(17)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/08/'>
August
</a>
<span class='post-count' dir='ltr'>(36)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/07/'>
July
</a>
<span class='post-count' dir='ltr'>(33)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/06/'>
June
</a>
<span class='post-count' dir='ltr'>(44)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/05/'>
May
</a>
<span class='post-count' dir='ltr'>(80)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/04/'>
April
</a>
<span class='post-count' dir='ltr'>(89)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/03/'>
March
</a>
<span class='post-count' dir='ltr'>(69)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/02/'>
February
</a>
<span class='post-count' dir='ltr'>(76)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2015/01/'>
January
</a>
<span class='post-count' dir='ltr'>(59)</span>
</li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/'>
2014
</a>
<span class='post-count' dir='ltr'>(372)</span>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/12/'>
December
</a>
<span class='post-count' dir='ltr'>(69)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/11/'>
November
</a>
<span class='post-count' dir='ltr'>(76)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/10/'>
October
</a>
<span class='post-count' dir='ltr'>(98)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/09/'>
September
</a>
<span class='post-count' dir='ltr'>(101)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='https://cooka819.blogspot.com/2014/08/'>
August
</a>
<span class='post-count' dir='ltr'>(28)</span>
</li>
</ul>
</li>
</ul>
</div>
</div>
<div class='clear'></div>
</div>
</div></div>
</aside>
</div>
</div>
</div>
<div style='clear: both'></div>
<!-- columns -->
</div>
<!-- main -->
</div>
</div>
<div class='main-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
<footer>
<div class='footer-outer'>
<div class='footer-cap-top cap-top'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
<div class='fauxborder-left footer-fauxborder-left'>
<div class='fauxborder-right footer-fauxborder-right'></div>
<div class='region-inner footer-inner'>
<div class='foot no-items section' id='footer-1'></div>
<table border='0' cellpadding='0' cellspacing='0' class='section-columns columns-2'>
<tbody>
<tr>
<td class='first columns-cell'>
<div class='foot no-items section' id='footer-2-1'></div>
</td>
<td class='columns-cell'>
<div class='foot no-items section' id='footer-2-2'></div>
</td>
</tr>
</tbody>
</table>
<!-- outside of the include in order to lock Attribution widget -->
<div class='foot section' id='footer-3' name='Footer'><div class='widget Attribution' data-version='1' id='Attribution1'>
<div class='widget-content' style='text-align: center;'>
Simple theme. Powered by <a href='https://www.blogger.com' target='_blank'>Blogger</a>.
</div>
<div class='clear'></div>
</div></div>
</div>
</div>
<div class='footer-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</footer>
<!-- content -->
</div>
</div>
<div class='content-cap-bottom cap-bottom'>
<div class='cap-left'></div>
<div class='cap-right'></div>
</div>
</div>
</div>
<script type='text/javascript'>
window.setTimeout(function() {
document.body.className = document.body.className.replace('loading', '');
}, 10);
</script>
<script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/4126374771-widgets.js"></script>
<script type='text/javascript'>
window['__wavt'] = 'AOuZoY4YN63YQY469rH3MZfmvE5iSPJ0FQ:1738934274048';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d5956924987286907351','//cooka819.blogspot.com/2016/05/','5956924987286907351');
_WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '5956924987286907351', 'title': ' Aaron Cook', 'url': 'https://cooka819.blogspot.com/2016/05/', 'canonicalUrl': 'http://cooka819.blogspot.com/2016/05/', 'homepageUrl': 'https://cooka819.blogspot.com/', 'searchUrl': 'https://cooka819.blogspot.com/search', 'canonicalHomepageUrl': 'http://cooka819.blogspot.com/', 'blogspotFaviconUrl': 'https://cooka819.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22 Aaron Cook - Atom\x22 href\x3d\x22https://cooka819.blogspot.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22 Aaron Cook - RSS\x22 href\x3d\x22https://cooka819.blogspot.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22 Aaron Cook - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/5956924987286907351/posts/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/e006045df6a1bd18', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Share to X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'archive', 'pageName': 'May 2016', 'pageTitle': ' Aaron Cook: May 2016'}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'Simple', 'localizedName': 'Simple', 'isResponsive': false, 'isAlternateRendering': false, 'isCustom': false, 'variant': 'simplysimple', 'variantId': 'simplysimple'}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': ' Aaron Cook', 'description': '', 'url': 'https://cooka819.blogspot.com/2016/05/', 'type': 'feed', 'isSingleItem': false, 'isMultipleItems': true, 'isError': false, 'isPage': false, 'isPost': false, 'isHomepage': false, 'isArchive': true, 'isLabelSearch': false, 'archive': {'year': 2016, 'month': 5, 'rangeMessage': 'Showing posts from May, 2016'}}}]);
_WidgetManager._RegisterWidget('_NavbarView', new _WidgetInfo('Navbar1', 'navbar', document.getElementById('Navbar1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header', document.getElementById('Header1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/2751994531-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/1964470060-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile1', 'sidebar-right-1', document.getElementById('Profile1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'sidebar-right-1', document.getElementById('BlogArchive1'), {'languageDirection': 'ltr', 'loadingMessage': 'Loading\x26hellip;'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AttributionView', new _WidgetInfo('Attribution1', 'footer-3', document.getElementById('Attribution1'), {}, 'displayModeFull'));
</script>
</body>
</html>