Internal Linking for SEO: Examples and Best Practices

Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy.

On-Page, Link Signals the Most Important Local Ranking Factors

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.

Does Video Enhance Predictive Search?

Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help it? Experts say yes, both in direct and indirect ways.

Grow Your Audience, Business Intelligence Database with Google AdWords

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.

Fake YouTube Views Still Monetized by Google

Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated - but it still charges for those views.

Facebook Drops Rich Snippets from Search Results

Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review stars. Could spammy Facebook ratings be a factor?

France Rejects Google's 'Right to Be Forgotten' Appeal

Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than across all its global search sites.

Repeated Spammers to Get Harsher Penalties From Google

Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration process more difficult to achieve."

Google Phases Out Google+ Even Further - Or Does It?

Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search giant slowly working on rebranding the platform?

Google Found Guilty of Stifling Russian Competition

Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning others. What does this mean for Google's competition with Yandex?

How To Find Historical Google Search Query Data in 8 Clicks

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.

AdWords: Now Catering to Multi-Channel Advertisers

Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit digital marketers.

Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?

What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. - ABC.XYZ.

Spotlight On: Marriott's Director of Global Search, Alexander Edlund

Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing what people are looking for.

Bing Reveals a Frighteningly Delicious Recipe for PPC Success

Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.

Google Integrates Search and Dictation into Docs

Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.

Google Has a New Look and We Really Like It

The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.